Domain investment firm HugeDomains has won a major victory in a reverse domain name hijacking (RDNH) case filed by Zaddy, LLC, a company that sells sex and wellness products under the ZADDY brand.

Zaddy, LLC attempted to claim ownership of Zaddy.com through a UDRP complaint with the World Intellectual Property Organization (WIPO). However, the panel found the complaint not only baseless but a bad faith attempt to seize a domain it had no rights to.

The panel emphasized that HugeDomains had registered zaddy.com back in 2005, over a decade before Zaddy, LLC claimed to have first used the ZADDY trademark in 2018. The panel wrote that the Complainant “does not even try to argue that the Domain Name was registered in bad faith.”

Due to the clear timeline and lack of evidence, the three-member panel — Christopher S. Gibson, David H. Bernstein, and Matthew Kennedy — concluded that Zaddy, LLC should have known it could not prevail and was attempting to retroactively acquire domain rights to which it was not entitled.

The panel ruled not only to deny the complaint but also formally labeled it as reverse domain name hijacking, a rare but significant ruling that signals an abuse of the UDRP process.

Zaddy, LLC was represented by DiSchino & Schamy, PLLC, while HugeDomains was represented by its in-house counsel.