The new owners of the Fyre Festival brand are taking legal action to secure the matching domain name, FyreFestival.com — marking their second attempt to claim it.

Background

The infamous Fyre Festival — once touted as a luxury music event and later exposed as a massive fraud — continues to make headlines, this time in the courtroom.

LimeWr Fyre OU, a company with roots in the file-sharing industry, acquired rights to the Fyre Festival trademarksearlier this year and now plans to revive the brand. However, the company’s efforts have hit a roadblock over the missing domain.

Domain Dispute History

The original organizers of Fyre Festival allowed the domain FyreFestival.com to lapse, after which it was registered by a third party.

LimeWr Fyre first attempted to recover the domain through a UDRP (Uniform Domain-Name Dispute-Resolution Policy) complaint, but the panel ruled against them — finding that the registrant had not acted in bad faith and appeared to have legitimate rights or interests in the name.

Turning to the Courts

Now, LimeWr Fyre has filed an in rem cybersquatting lawsuit in the U.S. District Court for the Eastern District of Virginia, where the .com registry Verisign is headquartered.

According to the filing, the company claims the domain was “re-registered” on July 21, 2025, though Whois records list its initial registration in August 2017.

Legal Representation

The case is being handled by Wiley Rein LLP, with Jason Schaeffer of Esqwire.com joining the case pro hac vice. Schaeffer also represented LimeWr Fyre in the earlier UDRP dispute.

Whether the court will side with the new owners remains to be seen — but it’s clear that the Fyre Festival brand, infamous for its disastrous past, still has plenty of heat left.