Freebird Life, a boot and accessories company, has filed an in rem cybersquatting lawsuit seeking ownership of the domain name Freebird.com — one of the most sought-after generic domains on the web.

The lawsuit, filed in U.S. court, claims that the domain has been misused and requests its transfer to the plaintiff. Freebird.com is a premium, high-value domain, with “Freebird” registered across more than 130 top-level domainsworldwide.

Background and Current Use

When searched online, “Freebird” produces a diverse set of results — from the Freebird head shaver and Freebird Life’s own retail website (FreebirdStores.com) to unrelated brands like Freebird Chicken, Freebirds burritos, and even Lynyrd Skynyrd’s classic rock anthem “Free Bird.”

According to the lawsuit, the Freebird.com domain previously displayed pay-per-click (PPC) ads related to boots and accessories — directly overlapping with the plaintiff’s industry. Currently, the domain reportedly forwards via a zero-click redirect to a supplements site.

Key Details of the Case

• Plaintiff: Freebird Life (founded in 2009)

• Domain registered: 1997

• Claim: The company alleges the domain has been “re-registered” annually in bad faith to maintain control.

• Legal representation: Wiley Rein LLP

While it’s unclear whether the domain has changed ownership since Freebird Life’s founding, the long registration history and generic nature of the term could make this a challenging case for the plaintiff to win.