Verisign's latest earnings report shows a rebound in .com domain growth, and the company has raised its annual outlook. Here are four key reasons behind the resurgence:

1. Higher Renewal Rates
   .COM renewal rates hit 75.5% in Q2, up from 72.7% last year—an important boost across 170+ million domains.

2. Smarter Marketing Incentives
   Verisign fine-tuned its rebate programs to better motivate registrars, leading to more active participation and domain sales.

3. Registrars Focus on Growth Again
   After prioritizing margins, registrars are now shifting back to acquiring new customers, even if it means tighter profit margins.

4. China Market Rebound
   China is once again contributing to growth, with Verisign noting renewed momentum in the region during its investor call.

As a result, Verisign now expects 1.2% to 2.0% growth in its combined .com/.net domain base for the year.