Alo Yoga, the popular yoga apparel brand, has successfully acquired the premium domain name Alo.com through a cybersquatting lawsuit, years after a failed attempt via a UDRP.

Back in 2017, the company filed a UDRP (Uniform Domain-Name Dispute-Resolution Policy) case in hopes of obtaining the domain, but the panel ruled against Alo, accusing it of reverse domain name hijacking, since the domain was registered before the company even existed.

Undeterred, Alo filed an in rem lawsuit in 2023 targeting the domain itself, arguing that Alo.com was hosting ads that competed with Alo Yoga’s offerings, constituting bad faith under the Anticybersquatting Consumer Protection Act (ACPA). Despite no evident change in ownership since the UDRP decision, the domain owner did not respond to the lawsuit.

As a result, in September 2024, a default judgment was granted, and the court ordered the transfer of the domain to Alo Yoga.

Today, Alo.com redirects to AloYoga.com using a tracking URL, signaling its official integration into the brand’s digital presence. This case underscores how legal strategy — especially in rem ACPA actions — can sometimes succeed where UDRP proceedings fall short, particularly when the domain holder doesn’t contest the suit.