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Humvee Rental Business Wins Right to Keep HumveeRentals.com

Published on August 14, 2025 | By OMWEB

Humvee Rental Business Wins Right to Keep HumveeRentals.com

A Texas-based company, Padre Island Combat Cruiser Rentals, has successfully defended its right to use HumveeRentals.com after AM General LLC—maker of the Humvee—filed a UDRP complaint claiming cybersquatting.

The panel applied the Oki Data rule, which allows resellers to use a trademark in a domain if they:

  1. Actually offer the goods/services in question

  2. Only sell those goods/services

  3. Clearly disclose no affiliation with the trademark owner

  4. Don’t try to monopolize related domains

The panel found the rental company met these conditions and operates a legitimate business renting Humvees for $150/hour.

While AM General could pursue the matter in court, the UDRP panel ruled against transferring the domain, marking the second loss for AM General against a rental company this year.

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