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GoDaddy Improves Afternic Self-Brokering with New Features

Published on July 15, 2025 | By OMWEB

GoDaddy Improves Afternic Self-Brokering with New Features

GoDaddy has rolled out key enhancements to its Afternic self-brokering platform, which launched in a basic form earlier this year.

Here are the latest updates:

  • Better lead insights: Sellers can now view buyer responses to screening questions, including why they want the domain and if they’re first-time buyers.

  • No full signup required: Buyers can now make offers by verifying just their email—no full GoDaddy account setup needed (though an account is still created in the background).

  • Post-deal communication: Sellers can now message buyers after a deal is accepted, helping push for payment.

While more features are still needed, these changes mark solid progress in making Afternic self-brokering more useful for domain investors.

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