GoDaddy has rolled out key enhancements to its Afternic self-brokering platform, which launched in a basic form earlier this year.
Here are the latest updates:
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Better lead insights: Sellers can now view buyer responses to screening questions, including why they want the domain and if they’re first-time buyers.
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No full signup required: Buyers can now make offers by verifying just their email—no full GoDaddy account setup needed (though an account is still created in the background).
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Post-deal communication: Sellers can now message buyers after a deal is accepted, helping push for payment.
While more features are still needed, these changes mark solid progress in making Afternic self-brokering more useful for domain investors.