Automobili Lamborghini now officially controls the premium domain Lambo.com, according to updated Whois records — ending a multi-year legal battle over the highly coveted name.
A Long Legal Road
Lamborghini originally won a UDRP dispute in 2022, but the previous registrant, Richard Blair, filed a lawsuit to block the transfer.
In October 2024, a U.S. district court granted summary judgment in Lamborghini’s favor.
Blair appealed, but last month, the appeals court affirmed the ruling, clearing the way for the domain transfer.
Blair’s Claims Rejected
Blair, who purchased the domain for $10,000 in 2018, argued that he used the moniker “Lambo” on the domain forum NamePros.
However:
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He only adopted the nickname after acquiring the domain
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He attempted to sell the domain for an eye-popping $75 million
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Courts found this severely undercut any claim of legitimate personal use
Both the district and appellate courts determined that ACPA factors weighed strongly in Lamborghini’s favor.
How We Know Lamborghini Now Controls Lambo.com
While the updated Whois data is redacted, three clear indicators confirm the transfer:
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Registrant Country: Italy
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Registrar Change: The domain moved from NameSilo → Key-Systems, the same registrar family used for Lamborghini.com
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Nameservers: Now point to AWS, which Lamborghini uses for its infrastructure
Together, these datapoints confirm that the domain is now firmly in Lamborghini’s hands.
Another Win for Brand Protection
The acquisition brings closure to a dispute that highlights how luxury brands increasingly rely on both UDRP and ACPA litigation to secure domains tied to their trademarks — especially short, high-value names like Lambo.com.