BigCommerce (Nasdaq: BIGC) has unveiled Commerce as its new parent brand, following its $2.444 million acquisition of the premium domain Commerce.com.

The rebrand unites BigCommerce, Feedonomics, and Makeswift under one umbrella and reflects the company’s shift toward a future driven by AI and evolving digital commerce trends. The firm also announced a stock ticker change to CMRC on NASDAQ.

While “Commerce” is a broad and competitive name, owning Commerce.com gives the brand a strong digital foundation as it adapts to declining organic and paid search performance in the e-commerce space.