AI is transforming how people search for information online, which could reduce demand for domain names.

The shift:
Users are moving away from traditional Google searches and turning to AI tools like ChatGPT for direct, personalized answers. Even on Google, AI-generated summaries often answer questions without users needing to click links.

Changing habits:
Instead of visiting multiple websites, users now ask AI for product advice, tech suggestions, or even help with design tasks like image compression and graphics generation—services that used to drive traffic to specific websites.

Impact on websites and domains:

• Trusted sites like Wirecutter and Domain Name Wire retain loyal visitors.

• However, utility sites and SEO-driven content businesses may see declining traffic.

• Fewer new websites could mean fewer domain name registrations, especially in niches AI now serves well.

Bottom line:
While domain names still matter—especially for strong brands—AI could slow demand growth, particularly at the edges of the market. Domain investors and registrars should be watching this trend closely.