Put the power of email marketing at your fingertips!
Everyone wants to optimize email marketing, but what do you do when your campaigns aren’t pulling as well as you need them to? Looking at the metrics is the first step, but translating the numbers into an actionable solution can be harder.
This is where a critical assessment of your email marketing campaign makes sense. You can do this in-house or hire an outside consultant. Here’s a quick how-to, with a list of the three most-common oversights companies make and some tips.